I worked to redesign a shopify e-commerce site by leveraging my UX/UI design skills and understanding of e-commerce best practices.
I optimized their navigation, enhanced usability and aesthetics, and simplified the experience to reduce bounce rate and maximize conversion.
TIMELINE
8 Weeks
THE TEAM
1 UX Designer
Branding & Strategy Team
1 Shopify Developer
MY ROLE
Sole and Lead UX/UI Designer
Worked with stakeholders to understand business goals
Design flows and wireframes with experience improvements
Worked with Shopify developer to understand technical feasibility and constraints
Ported new branding onto wireframes and improved and standardized the UI
Process Wireframes
I worked on redesigning the entire purchasing flow, from the home page, to PLP, PDP, bag and checkout.
I started with wireframes to illustrate the UX improvements, reducing clicks and improving legibility to allow customers to better see and engage with products.
BEFORE
AFTER
We saw a 26% increase in traffic after we launched the new site
Bounce rate dropped 7%
AOV increased 7%
Revenue increased 34%