Helping an iconic, century-old jeans brand connect with a younger, Gen Z audience.
Levi’s wanted to conduct quick, evaluative research to better understand Gen Z’s shopping behaviors, wants, needs, and current perception of Levi’s mobile site in order to make quick improvements to the page.
Role
Lead UX/UI Designer
Timeline
6 Weeks
Client
Levi's (Contracted with Emblem)
Results
The Problem
The Process
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