A Sleep Expert in your Pocket

Empowering Shoppers with a Better Size Guide Experience

1 in 3 adults say they are sleep deprived. We explored the potential of using AI to help direct and help customers to resources and products to get better sleep.

Having a lot of fit information means nothing if your customers can't find it. I designed an elevated size guide experience that gives customers an snapshot of all size related info they need to make their purchase.

See Prototype

See Prototype

Role

UX/UI Designer contracted with Emblem

Role

Lead UX/UI Designer

Timeline

4 weeks

Timeline

8 weeks

Client

A Major Mattress Brand

Client

Abercrombie & FItch

Results

Green light of year long project

Results

Increase in RPV

Olivia

Hire Me!

Olivia

Empowering Shoppers with a Better Size Guide Experience

Having a lot of fit information means nothing if your customers can't find it. I designed an elevated size guide experience that gives customers an snapshot of all size related info they need to make their purchase.

See Prototype

Role

Lead UX/UI Designer

Timeline

8 weeks

Client

Abercrombie & FItch

Results

Increase in RPV (revenue per visitor)

The Challenge

How might we increase confidence in purchasing online by helping our customers understand how a product will fit?

Our challenge was to improve the discoverability of our fit information on our Product Pages, since many customers expressed a lack of confidence in the size they selected, despite the amount of fit information on our site.

Research & Strategy

Despite the amount of fit information on our site, customers still stated they lacked confidence in picking their size. 

I conducted a site audit, and closely with product owners, developers, and the merchandise team to understand the landscape of our fit information, and define strategies and a scope for solving this problem.

We created the following strategies in order to improve our fit information:


Despite the amount of fit information on our site, customers still stated they lacked confidence in picking their size. 

I conducted a site audit, and closely with product owners, developers, and the merchandise team to understand the landscape of our fit information, and define strategies and a scope for solving this problem.

We created the following strategies in order to improve our fit information:


Despite the amount of fit information on our site, customers still stated they lacked confidence in picking their size. 

I conducted a site audit, and closely with product owners, developers, and the merchandise team to understand the landscape of our fit information, and define strategies and a scope for solving this problem.

We created the following strategies in order to improve our fit information:


Discoverable 

How might we make current fit information easier to find? 

Consolidated 

How might we consolidate our fit information? 

Consistent 

How might we present our fit information in a consistent way? 

Relatable 

How might we help customers understand our fit information in the way that is personal? 

Contextually Relevant 

How might we make current fit information easier to find? 

The previous size guide experience

Our fit information was scattered around the PDP

Design & Testing

We held several design critiques with stakeholders and discussed how successful each design was at satisfying our strategies. 

As these concepts focus heavily on discoverability, we conducted “time on task” tests to measure their success, and found that anything below the fold takes significantly more time to discover. 

More importantly, we found that most people were looking for size information in the size guide.

We held several design critiques with stakeholders and discussed how successful each design was at satisfying our strategies. 

As these concepts focus heavily on discoverability, we conducted “time on task” tests to measure their success, and found that anything below the fold takes significantly more time to discover. 

More importantly, we found that most people were looking for size information in the size guide.

We held several design critiques with stakeholders and discussed how successful each design was at satisfying our strategies. 

As these concepts focus heavily on discoverability, we conducted “time on task” tests to measure their success, and found that anything below the fold takes significantly more time to discover. 

More importantly, we found that most people were looking for size information in the size guide.

The Solution

Our solution creates a "hub" for fit information, in a place customers are already expecting this information to be - the Size Guide. 

The fit information is specific, contextual, and relevant to each individual product, and gives customers an snapshot of all size related info they need to make their purchase. 

Conclusion

This project was a great real world of example of how to follow the design process in a business setting.

I'm thankful for my team at Abercrombie who were willing to explore the problem and solutions, and let data and users lead us to the final solution that made sense for the business.

We weren't prescriptive in our scope, but the constraints naturally led us to a place that was both simpler for developers and our project roadmap. Not every project will go this well, but the results speak to the benefit of following design and leading us to solutions that are useful and practical.

This project was a great real world of example of how to follow the design process in a business setting.

I'm thankful for my team at Abercrombie who were willing to explore the problem and solutions, and let data and users lead us to the final solution that made sense for the business.

We weren't prescriptive in our scope, but the constraints naturally led us to a place that was both simpler for developers and our project roadmap. Not every project will go this well, but the results speak to the benefit of following design and leading us to solutions that are useful and practical.

This project was a great real world of example of how to follow the design process in a business setting.

I'm thankful for my team at Abercrombie who were willing to explore the problem and solutions, and let data and users lead us to the final solution that made sense for the business.

We weren't prescriptive in our scope, but the constraints naturally led us to a place that was both simpler for developers and our project roadmap. Not every project will go this well, but the results speak to the benefit of following design and leading us to solutions that are useful and practical.

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.

Hire Me!

Olivia Girgis © all rights reserved

Made in Framer

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.

Hire Me!

Olivia Girgis © all rights reserved

Made in Framer

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.

Hire Me!

Olivia Girgis © all rights reserved

Made in Framer

Olivia

Olivia

Empowering Shoppers with a Better Size Guide Experience

Having a lot of fit information means nothing if your customers can't find it. I designed an elevated size guide experience that gives customers an snapshot of all size related info they need to make their purchase.

See Prototype

See Prototype

Role

Lead UX/UI Designer

Role

Lead UX/UI Designer

Timeline

8 weeks

Timeline

8 weeks

Client

Abercrombie & FItch

Client

Abercrombie & FItch

Results

Increase in RPV

Results

Increase in RPV