Sleep Expert - UX Design

Olivia

Hire Me!

Olivia

A Sleep Expert in your Pocket

1 in 3 adults say they are sleep deprived. We explored the potential of using AI to help direct and help customers to resources and products to get better sleep.

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Role

UX/UI Designer contracted with Emblem

Role

UX/UI Designer with Emblem

Role

UX/UI Designer contracted with Emblem

Timeline

4 weeks

Timeline

4 weeks

Timeline

4 weeks

Client

A Major Mattress Brand

Client

A Major Mattress Brand

Client

A Major Mattress Brand

Results

Green light of year long project

Results

Green light of year long project

Results

Green light of year long project

The Challenge

During my contract with a major mattress company, I explored a blue-sky concept of using AI to help their customers improve sleep quality.

Mattresses are just one part of sleep, and so being able to own the entire sleep experience opens up a multi-billion dollar market that the company wanted to explore.

The goal of this work was to show the potential of the concept and the kinds of experiences a sleep AI could provide to customers.

Research & Strategy

In our initial research, we disovered that 1 in 3 U.S. adults consider themselves sleep deprived.

This offered an opportunity to use AI to be the go-to sleep expert to help adults get better sleep. After meeting with stakeholders, we discussed creating 3 sample workflows:

Marketplace

How can we connect adults to relevant sleep products and services?

Data Interpretation

How might we help adults understand their sleep tracking information?

Real-time feedback and help

How might we provide relevant sleep information in real time to help them fall asleep?

Design & Testing

I wireframed several user flows using these strategies to understand the best ways to utilize AI to surface this relevant information.

After rounds of design critiques with my team, I worked closely with a brand designer, Kara Smarsh, to bring the concept to life to share with C-Suite executives.

Our goal was to create a calming, low stimulating visual experience to account for those using the tool to help them fall asleep.

We held several design critiques with stakeholders and discussed how successful each design was at satisfying our strategies.

As these concepts focus heavily on discoverability, we conducted “time on task” tests to measure their success, and found that anything below the fold takes significantly more time to discover.

More importantly, we found that most people were looking for size information in the size guide.

We held several design critiques with stakeholders and discussed how successful each design was at satisfying our strategies.

As these concepts focus heavily on discoverability, we conducted “time on task” tests to measure their success, and found that anything below the fold takes significantly more time to discover.

More importantly, we found that most people were looking for size information in the size guide.

The Solution

Our solution was a beautiful AI sleep expert trained by medical experts to provide you with real time, personal sleep data.

The AI, along with brand and interaction design, communicates a gentle sleep expert working with you to help you understand your body and get better sleep.

Conclusion

This was also my first time designing with AI in mind, and it proved to be a challenge for me. It helped that his was a blue-sky project to remove many constraints, and with the help of my team, I could simply explore and ideate how AI could converse back and forth with someone struggling to fall asleep.

I did enjoy getting explore this type of workflow at a high level and test my visual design skills. I do think AI could be useful in solving this problem, but I would have loved to get real feedback on this experience.

Olivia